Marketing Insights
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Internet Marketing Insight - How Google Ranks Your Pay Per Click Campaign (why you need to know)
Let me first say that Google AdWords (Google pay per click), when done correctly, will give you the best return on your money compared to other online advertising options. At the same time, if you don't know how Google evaluates your campaign, it could cost you a fortune. Let’s first examine how Google is different from other search vehicles. Most search engines base the placement of your ad on how much you pay per click, i.e., the one who pays the most for a specific keyword will be positioned in the #1 spot. Not so with Google. In an attempt to deliver more relevant content to its readers, Google uses several parameters to determine the order in which it serves up its ads. Not knowing or ignoring these parameters can cost you big! And unless your enterprise has very deep pockets, it can even mean the difference between success and failure. When doing a pay per click campaign on Google, your ad position will be based on keyword selection, ad relevance to keywords, bid pric...
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